Define alternative plan of action in case potential problems

Assignment Help Marketing Management
Reference no: EM131155994

Project- Marketing plan (Vena Spa)

The Controls section of the marketing plan serves as a guide for evaluating the overall plan. It also helps to ensure that the plan will be implemented and executed properly.

To complete your Controls section, provide 1-3 paragraphs and/or charts, regarding each of the following items:

• Implementation Plan: This section details how you will turn your plans into results. You will need to provide a list of marketing tactics/actions that must be taken immediately to ensure the overall success of your Marketing Strategies (you completed this section earlier in your plan). For each tactic, describe what has to be performed in order to carry out the tactic. Remember that you implementation tactics are operational tactics. For example, if one of your strategies includes Internet Marketing, then, one of your implementation tactics would involve setting up a website. You would also list the completion date for each tactic. (Charts work really well for Implementation Plans).

• Marketing Organization: In this section, you will provide details regarding the names, titles, and responsibilities of the people in your marketing department. This section will answer the question, "who will be handling what?"

• Contingency Plan: This section provides information detailing what you will do if things do not go according to plan. Discuss potential risks and difficulties, then, talk about how you will monitor those potential problems. Finally, define an alternative plan of action in case the "potential problems" that you've identified, actually turn into "real problems."

Reference no: EM131155994

Questions Cloud

Determine the entropy generation : A closed insulated cylinder is divided into parts by a piston that is held into place by latches. One compartment is evacuated, the other contains steam at 7.5 bar, 300 °C. The latches are removed and the gas expands to fill the entire volume of t..
Address walmart product distribution strategy : Address Walmart product distribution strategy, to include: Transportation modes. Ownership and management of the modes (the organization, common carriers, contract carriers etc.)
Calculate the entropy change of methanol : One mol of methanol vapor is cooled under constant pressure in a closed system by removing 25000 J of heat. Initially, the system is at 2 bar, 200 °C.
What the number of kanban card sets is needed : In setting up a kanban control system you need to determine the number of kanban card sets needed. What the number of kanban card sets is needed?
Define alternative plan of action in case potential problems : This section provides information detailing what you will do if things do not go according to plan. Discuss potential risks and difficulties, then, talk about how you will monitor those potential problems. Finally, define an alternative plan of ac..
Calculate the amount of work : Steam in a closed system is compressed by reversible isothermal process in a heat bath at 250 °C, starting from an initial pressure of 15 bar. During the process, the steam transfers 2000 kJ/kg of heat to the bath. Determine the final state and th..
Create one control method for this marketing campaign : What is one metric that Digital international can use to measure the success of this marketing campaign? Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
Discuss key element that made guerrilla marketing successful : determine the best possible way to leverage Facebook. From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
How do you identify org commitment by staff : Compare the difference between job satisfaction and organizational commitment. Determine which is more strongly related to performance for your selected company.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  What percentage of companies fail in execution of strategy

Apple is an example of a company who successfully did what? Although many organizations engage in the “right” projects, what action do they also pursue which impedes their success? What percentage of companies fail in the execution of their strategy?

  How swot analysis can help reposition your selected product

Prepare a brief proposal in PowerPoint that illustrates how a SWOT analysis can help reposition your selected product.

  Identify relevant consumer market trends

Phase 1 strategic opportunity assessment should be written as an executive summary memo to the CEO providing a professional and persuasive topline summary of your strategic assessment. Identify relevant consumer market trends

  Will your application be for one user or for multiple users

Will your application be for one user or for multiple users? Will you need a personal DBMS or an enterprise DBMS? If a personal DBMS which product will you use?

  Explain suggested marketing mix for proctor and gamble

Explain Suggested Marketing Mix for Proctor and Gamble and Explain what factors are involved in the development of a pricing strategy

  A short note advertisement and Basic accounting assumptions

A short note Advertisement in one page  and Basic accounting assumptions or concepts

  Explain e-business market segmentation matrix

Explain E-business Market Segmentation Matrix and Outline the e-business market segmentation matrix based on its two underlying dimensions

  Write a proposal to obtain an approval for new initiative

Write a proposal to obtain an approval for your new initiative. You are planning to send this proposal to the person that will have the authority to implement your initiative

  Briefly explain the company and brand

You are the chief marketing consultant for your company's brand. Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company's brand is to its current, Briefly e..

  Are minuteclinics services customized for patients

Are MinuteClinic 's services customized or standardized for patients? Do they incorporate any elements of mass customization

  Wabash bank would like to understand if there is a

1. costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge

  How the product is positioned differently in the us

Based on your knowledge and experience, as well as research, describe how the product is positioned differently in the U.S. versus the other country. Explain two cultural and two noncultural reasons for the difference in positioning

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd