Create a marketing plan for a hypothetical product based com

Assignment Help Business Management
Reference no: EM13811354 , Length: 15 Pages

Create a marketing plan for a hypothetical product-based company. You will compile information on the company's background information, an environmental analysis, your company's short and long-term goals, and a SWOT analysis.

1.Write an introduction to your company (one you make up). Describe your company, its location, and the product it makes or the service it provides.

2.Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

3.Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

4.Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

5.Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

  • using the same company, you will focus on the company's mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

1.Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

2.Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.

3.Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, "Our product is the fastest in its class for half the price." You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.

4.Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

5.Develop your company's mission statement and company introduction.

6.Use at least three (8) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

 

 

Reference no: EM13811354

Questions Cloud

Measures of forecast accuracy : Using the naive method (most recent value) as the forecast for the next week, compute the following measures of forecast accuracy.
What are the parts of an audience in a companywide e-mail : What are the different parts of an audience in a companywide e-mail? How did you approach dealing with each of their concerns?
Security is relatively less risky than security : An investor is considering investing in only one of the following securities: Security B is relatively less risky than Security C. Securities B and C are of equal relative risk. Security C is more desirable than Security A if the investor is very ris..
Implement a connection to a database : Compare and contrast database connectivity in VB and C#. If you studied database connectivity in Java, include Java in the comparison. In which language do you find it easiest to implement a connection to a database? Why
Create a marketing plan for a hypothetical product based com : Create a marketing plan for a hypothetical product-based company. You will compile information on the company's background information, an environmental analysis, your company's short and long-term goals, and a SWOT analysis. 1.Write an introduction ..
Define the culture of the organization : Select an organization that is fairly well known to most people. Based on information obtained at the organization's Web site, articles, research, anecdotal evidence, and personal experience, you are to answer the following:
Perform a swot analysis of the organization : Provide a brief description of the company that you have selected and the product or service that you are analyzing. Discuss what quality means for this product. Perform a SWOT analysis of the organization.
What annual rate of return does this represent : Against your advice, your little brother bought a Nolan Ryan rookie baseball card nine years ago for $250. Today the same card is selling for $2,700. What annual rate of return does this represent?
Average collection period : A firm collects 70 percent of its credit sales in 30 days, 20 percent in 60 days, and 10 percent in 90 days. The average collection period is ________.

Reviews

Write a Review

 

Business Management Questions & Answers

  Benefits of continuous organizational change1 evaluate how

benefits of continuous organizational change1. evaluate how a change initiative creates the conditions of high

  Leaders traits and follower cooperationthe perception of a

leaders traits and follower cooperationthe perception of a leaders traits in turn will determine whether or not a

  Examine one example of an ethical dilemma an organization

Examine one example of an ethical dilemma an organization might confront when developing an AAP.

  Your firm is experiencing growing pains from its

your firm is experiencing growing pains from its development into a multinational corporation. the work that needs to

  Explains how does the painters job score on the core job

Explain why do you think IBM needs both a private exchange and a consortia based e-marketplace? Explains how does the painters' job score on the core job characteristics before and after the changes were made?

  Pros and cons of cumulative charts amp tabular planscompare

pros and cons of cumulative charts amp tabular planscompare and contrast the advantages and disadvantages of cumulative

  How will this affect economic growth

How will this affect economic growth and How will this affect the standard of living?

  Professionalism in businessif employees within your company

professionalism in businessif employees within your company constantly complain about not knowing what is taking place

  Leaders and mental models;difficulty in changing assumptions

Why is it so hard for people to change their assumptions? What are some specific reasons leaders need to be aware of their mental models?

  Business of importing and supplying jewellery as wholesaler

Andrew, Brian, Colin, Diana and Elizabeth were the directors of Gemsales Pty Ltd, a company engaged in the business of importing and supplying jewellery as wholesalers to the local market.

  Explanation of business ethics question

What types of ethical issues has your company, or company with which you are familiar, faced in doing business internationally? Comprise text concepts which relate to your example.

  The triple constraint

In the triple constraint don't you think that quality is the most difficult one to track and quantify?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd