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Comprehensive approach to communication and persuasion

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Integrated marketing communications (IMC) is a comprehensive approach to communication and persuasion of customers and employees in the marketplace. Describe what is meant by IMC. Then provide an example of a firm that utilizes IMC effectively and explain why. Also, provide an example of a firm that does not use IMC effectively, and briefly explain how it can improve its market share by implementing IMC more effectively.

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Reference no: EM131165747

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