+1-415-670-9189
info@expertsmind.com
Competitive strategy - milk industry
Course:- Strategic Management
Length: 2500 Words
Reference No.:- EM13161012




Assignment Help
Assignment Help >> Strategic Management

Choose a global business form the following :

- Milk industry (in Australia and New Zealand) 

- Car industry (especially Peugeot in China)

- On line retailing especially Alibaba vs Amazon (we choose this topics , so please do on this)

- Container shipping - Maersk)

- Woolworths and Coles operating overseas markets

- Organic food company trying to expand in international market

- Health and fitness company

- Any small to medium size company in Australia which is trying to expand

Note: You need to discuss your choice with your lecturer before you start your assignment.

  • Discussion on theory maximum 20%
  • This assignment is in report form with the following headings:

- Executive summary

- Apply "AAA" framework which includes Adaptation, Aggregation and Arbitrage

- Porters 3 generic strategies (cost leadership, differentiation, focus and Hybrid)

- Diversification and Integration

- Competitive advantage

- Absolute advantage

- Your comments or any recommendations

  • References Harvard style
  • Every member needs to bring at least 2 articles which the group would use and add that articles with your report with reference page. There is no need to submit the articles on BB. 
  • Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
  • To do well groups need to do a quality research and apply the above concepts from the subject.

Strategy development

Pankaj Ghemawat's well-known "AAA Triangle" framework to describe three generic approaches to global value creation.

Adaptation strategies seek to increase revenues and market share by tailoring one or more components of a company's business model to suit local requirements or preferences.

Aggregation strategies focus on achieving economies of scale or scope by creating regional or global efficiencies; they typically involve standardizing a significant portion of the value proposition and grouping together development and production processes.

Arbitrage is about exploiting economic or other differences between national or regional markets, usually by locating separate parts of the supply chain in different places.

You should discuss with your lecturer a global business that you plan to review.

Examples of global businesses are:

Car industry - especially Peugeot in China

Milk Industry - especially the competition between Australian and New Zealand companies (also look at Saputo).

On-line retailing - especially Alibaba vs. Amazon

Container Shipping - start with Maersk

Other businesses as agreed with your lecturer.

This is a group assignment.  Every member of the group is expected to be able to discuss all areas of the report.  You should meet many times and discuss the issues identified in the report. 

Each member of the group will be responsible for bringing at least two journal articles to the discussion.  Each student will be identified in an appendix to the assignment along with the two journal articles this student brought to the discussion and a short paragraph about why these journal articles are relevant to the assignment.  The ideas from these journal articles will be captured and discussed in the main body of the report.

In the first half of the report you introduce ideas, then, in the second half of the report you will discuss and evaluate these ideas to identify what is most important.

This is a short report, so fill it with ideas and discussion.  Descriptive material has negligible value and should be avoided.  We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles.

Answered:-

Verified Expert


Preview Container content

ON LINE RETAILING
EXECUTIVE SUMMARY

Online retailing is a form of e-commerce which enables consumers to purchase directly the goods and services from a retailer or seller through internet. In more technical words online retailing or online shopping is B2C (business to consumer) marketing model through internet. When a business buys from a business it is called B2B (business to business) online shopping. The concept of online retailing is eliminating the concept of physical appearance or brick and mortal structures of retailers where consumers go and purchase the goods or services. Looking at the convenience provide by online retailers consumers prefer to shop online. In this report we will be discussing the two major giants of online retailing: Alibaba and Amazon.

INTRODUCTION

Gone are those days where the presence of physical structure defined the success of the retailers. Now, with the growth in e-commerce giant retailers are providing online store interfaces to the consumers where they can do shopping without physically visiting the brick and mortar retail stores.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Strategic Management) Materials
Assess the strategy underlying the changing model of self-assessment used by Unilever HPCE over the six-year period of the case study. Evaluate its success in terms of bring
What role does corporate-level strategy play in relation to business-level strategy and what roles do a firm's core competencies play in a decision to diversify into new busin
The Wine Cellar places orders for a popular Pinot Noir on a weekly basis. The weekly demand for this wine was found to approximately follow the probability distribution shown
INTRODUCTION TO NEGOTIATION AND BARGAINING identifying interests and positions, relationship building and  positive working relationships - internal coalition-building and tra
When can restructuring be seen as a positive corporate strategic move? Explain how shareholder value is created through restructuring. Give reasons and examples in your answ
Describe and justify the use of varied instructional strategies that could be used for each phase of the learning cycle to help students construct their understanding of thi
Describe, in detail, the process of developing a strategic review process and provide an example of "one hypothetical strategy" and how the strategic review process might be
Conduct a succinct internal analysis of your organization. Explain if existing resources and capabilities are aligned to take advantage of opportunities and face the threats