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A small manufacturing firm in China believes there is a market for handheld tools that are carefully crafted for European markets. After spending two months in Europe, the president of this firm believes that his company can create a popular line of these tools. What type of organization structure would be of most value to this firm in its initial efforts to go international?
If the company finds a major market for its products in Europe and decides to expand into the U.S., would you recommend any change in its organization structure? If yes, what would you suggest? If no, why not?
If this same company finds after three years of international effort that it is selling 50 percent of its output overseas, what type of organizational structure would you suggest for the future?
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