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A New York-based online concert-ticket seller, Songkick, has helped major artists sell passes directly to fans so as to avoid scalpers. The company recently filed a lawsuit against Ticketmaster and its parent company, Live Nation, claiming that Ticketmaster and Live Nation are engaging in anti-competitive behavior by pressuring touring artists and concert venues to not work with Songkick's service. Songkick claims Live Nation broke federal antitrust laws, by attempting to destroy competition in the artist pre-sale ticketing services market. Artists use Songkick to offer tickets to fan-club members before they go on sale to the general public and to keep prized passes out of the hands of scalpers who want to sell them on the secondary market. The company says it has worked with artists including Kenny Chesney, Metallica, Adele and Mumford & Sons. Do you believe Ticketmaster and Live Nation have violated anti-trust laws? Explain.
Which statement best describes why using an innuendo in communication can be misleading?
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From the case study, evaluate the effectiveness of Lee Rhodes' business decisions based on the manner in which such decisions have impacted the success of her business from an entrepreneurial point of view.
1. What types of communication could we use for the different generations? 2. How we will use an integrated campaign to reach our targeted audience.
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Explain the role of Emotional Intelligence in Leadership effectiveness with suitable examples/case studies
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