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Advantages carrying separate line of private label products

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I have a chain of grocery stores. In those stores I carry manufacturer's brands of paper goods, such as Bounty paper towels, Charmin bathroom tissue, Kleenex facial tissues, etc. I have been thinking of having my own private label brand of paper goods to sell in the store, such as Keith's paper towels and Keith's facial tissues, but I'm not sure what to do. I decide to hire you as a consultant to help me with my decision. Write a report outlining the advantages and disadvantages of carrying a separate line of private label products.

Reference no: EM13913776

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