Actual strategy formulation

Strategy formulation can take place at more than one level in an organisation depending on its size. A large divisionalised company or diversified company for instance would have to plan strategy on at least 2 or 4 levels i.e. at corporate level covering the whole business network or group of business e.g. branches unit level covering the principal or strategic business unit which make up the organisation and functional level (the basic operating level) which may be product or service based. Only a small or medium sized business is likely to be able to rely on a corporate level approach.