What is utility maximization according to consumer behavior, Microeconomics

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What is utility maximization according to consumer behavior?

Consumer Behavior: Utility Maximization

A foundational hypothesis onto individual behavior within modern economics in common and the consumer theory in especially is that rational agents will always selected a most preferred bundle by the set of affordable alternatives. Then derive demand functions through considering a model of utility-maximizing behavior coupled along with a description of underlying economic constraints.

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