Question 1 Discuss the Visualisation strategy in advertising and the components of Visualisation strategy

Question 2 Describe the elements of execution of advertising in brief

Question 3 Explain the persuasion techniques (any 10) used in advertising

Question 4 Describe the Tools and Techniques(any 10 ) of Sales Promotion in brief

Question 5 What is a full service agency? What are specialist agencies? Why are they needed?

Question 6 Discuss the following theories of Advertising-

• The Cognitive-Response Theory
• The Stimulus-Response Theory
• The Dual-process Theory
• The Resource Matching Theory
• Cognitive Dissonance theory