What do you understand by goodwill, Accounting Basics

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Q. What do you understand by Goodwill?

Goodwill -- in accounting, difference between what a company pay when it buys theassets of another company and book value of those assets. A number of times, real goodwill isinvolved - a company's good reputation, loyalty of its customers and so on. A number of times,goodwill is an overpayment.

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