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Has the philosophy that there are different levels of customers had any material effect on the value of your organization's customer service?
• Identify and explain the different levels of customer service in your organization.
• How are these differing levels associated with the cost-benefit financial approach?
• Is there a financial rationale for designating these differing levels? Can this be quantified?
• Has any aspect of the different levels approach been negative to the customer, or to the organization?
Describe some of the best practices that leading companies using unique approaches to customer service have embraced.
What are at least four supply-chain management strategies used in Regal Marine? Present and explain them.
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How does competitive strategy relate to value chain structure?
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