Typical Financial Performance Measures 

Profitability - Profit margin, return on capital invested, return on equity

Liquidity - Current ratio, cash position, working capital, quick ratio 

Turnover - Stock turnover, assets turnover 

Growth - Sales, assets, profits, market share, sales per employee 

Size - Assets, profits, sales, number of employees, market capitalisation 

Capital - Price of share, share yield, return to investors, price-earning (P/E) ratio, market to book value.