Types of descriptive studies, Management Theories

Assignment Help:

Types of Descriptive Studies:

To facilitate the discussion on the design of descriptive studies two types or method of study are considered separately the case method and the statistical method.

a. Case Method: Case studies are more appropriate to exploratory research than descriptive research. They are not widely used in descriptive research but they are worth some comment in the descriptive context and perhaps should be used more than they have been in the past.

b. Statistical Method: The statistical method is the most widely used method in marketing research and is the method usually implied when a survey is referred to. The name comes from the statistical techniques that are used in analyzing the data collected techniques that vary from simple means and percentages to very sophisticated techniques that require computers to manipulate the data.

Here the study does not ascertain the cause and effect relationship. The researcher must design their studies to give as much evidence as possible on such relationship. The designs of such studies should be planned with the type of required analysis already in mind. Survey methods questionnaire and observations are used in very comprehensive manner.


Related Discussions:- Types of descriptive studies

Capital flight - gain and stock , Capital Flight Capital, by definitio...

Capital Flight Capital, by definition, is very mobile, and has become even more mobile in the age of instantaneous electronic transfers. A term used to define the movement of

Human resources, Assurme yourself as an HR Manager. You have een given the ...

Assurme yourself as an HR Manager. You have een given the responsiility of promoting the rightful employees. For this performance appraisal of the employees must e carried out. Wha

Mis assainment, As a business man, how does MIS come handy to you for provi...

As a business man, how does MIS come handy to you for providing information at various stages of decision making in today’s world of ever increasing complexities of business manage

Survey of knowledgeable persons or experience survey, Survey of Knowledgeab...

Survey of Knowledgeable Persons or Experience Survey: Experience survey means the survey of people who have had practical experience with the problem to be studied. Thes

heavy inflow of foreign funds, Considering heavy inflow of foreign funds a...

Considering heavy inflow of foreign funds and its impact on rupee & monetary system in India, is it advisable for India to implement capital flows tax as completed in Brazil & othe

HRM, What will be price for 1000 words

What will be price for 1000 words

Accountings, Is marginal costing analysis and marginal costing is similar

Is marginal costing analysis and marginal costing is similar

Hrm, discuss that technological breakthrough has brought a radical changes ...

discuss that technological breakthrough has brought a radical changes in hrm.

Linear program, management application of linear programming

management application of linear programming

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd