Types of descriptive studies, Management Theories

Assignment Help:

Types of Descriptive Studies:

To facilitate the discussion on the design of descriptive studies two types or method of study are considered separately the case method and the statistical method.

a. Case Method: Case studies are more appropriate to exploratory research than descriptive research. They are not widely used in descriptive research but they are worth some comment in the descriptive context and perhaps should be used more than they have been in the past.

b. Statistical Method: The statistical method is the most widely used method in marketing research and is the method usually implied when a survey is referred to. The name comes from the statistical techniques that are used in analyzing the data collected techniques that vary from simple means and percentages to very sophisticated techniques that require computers to manipulate the data.

Here the study does not ascertain the cause and effect relationship. The researcher must design their studies to give as much evidence as possible on such relationship. The designs of such studies should be planned with the type of required analysis already in mind. Survey methods questionnaire and observations are used in very comprehensive manner.


Related Discussions:- Types of descriptive studies

Human resources management, What are the risks involved in moving from a pr...

What are the risks involved in moving from a project-centric mode to a mix of project and products?

Starbucks, managment skills of howard schultz

managment skills of howard schultz

INTRODUCTION -LIBRARY MANAGENT, INTRODUCTION  You have learnt about s...

INTRODUCTION  You have learnt about scientific  management of libraries in Unit I. One of the managerial  functions, viz., organising, involves analysing, combining and coordi

Communication system, approaches to the collection, formatting, storage and...

approaches to the collection, formatting, storage and dissemination of information and knowledge

.HRM - SELECTION PROCEDURE, WHAT ARE THE ESSENTIAL POINTS TO BE KEPT IN MIN...

WHAT ARE THE ESSENTIAL POINTS TO BE KEPT IN MIND WHILE ASKING FOR ONLINE APPLICATIONS AND HOW TO DRAFT THE APPLICATION FOR A BANKING INDUSTY

Contributions of frederick winslow taylor in management, CONTRIBUTIONS OF ...

CONTRIBUTIONS OF FREDERICK WINSLOW TAYLOR IN SCIENTIFIC MANAGEMENT THEORY F.W .Taylor is a most important figure in the history of management thoughts. He is known as the foun

Describe the functions of managers, Q. Describe the functions of managers? ...

Q. Describe the functions of managers? Planning, staffing, organizing, directing and controlling are the basic functions of management.

Decision trees solved starting in present working in future., Decision tree...

Decision trees are solved by starting in the present and working  into the future. TRUE          FALSE

Case Lets, Critically analyze Mr. Vincent''s reasoning.

Critically analyze Mr. Vincent''s reasoning.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd