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Traditional Accounting Based Measurements and Their Limitations
Neely (1999) suggests that traditional financial measures of performance are criticised because they:
There is general criticism that financial measures of performance focus on past events rather than the future and that they show the result rather than the cause of management action.
Eccles (1991) cites several reasons why traditional measures of performance should be changed. Among these are:
Cultural symbols are usually noticed through sight, sound, touch, and smell. For example, Abercrombie retail stores use music, attractive models, and fragrance to communicate eleme
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