At this stage as senior managers becomes committed and involved in preparing the plan for TQM implementation they start to :

a. Point out the benefits of TQM for the organization in their meetings with middle managers and in their memos to them.

b. Nominate key middle managers to attend seminars conferences and workshops addressing quality issues.

c. Keep employees informed and get their feedback. Establish top down and bottom up communication modes to keep employees informed ( about the progress being made and successes of quality initiatives achieved by individuals and teams) and to get feedback ( using employee survey face to face meetings workshops or suggestion schemes). This requires the use of a variety of communication modes emphasizing face to face communication.

1. Briefings made by the general manager and senior managers.

2. Face to face meetings.

3. Question answer sessions.

4. Posters

5. In house news bulletin.

6. Training and workshops.

7. Memos.

8. Employee surveys.

9. Suggestion scheme