TABLES AND  GRAPHS

There  are many  situations in  everyday life where the researcher is interested in presenting certain  characteristic of a data without using  complex mathematical  calculations. This type of presentation can  be done  by means  of graphs and tables. Common man generally dislikes numerical statements  and  has preference and love for beautiful pictures. The advertisement concept in marketing and use of  diagram  and graphs in marketing  research are essentially based  on this psychological phenomenon.

After  completion of the processes of classification and tabulation sometimes it becomes  essential to  arrange for  their  proper representation. Out of all the methods of statistical representation an important  one is the representation of facts and figures by the use of tables and graphs.