The IMC strives to understanding patients' needs before understanding the markets. When patients arrive at IMC, they become part of a long tradition of distinguished health care. To attract patients, the International Medical Center provides an advanced quality of health care, and the stay is comfortable, safe, and pleasant. The hospital knows that high-quality care involves more than just excellent medicine. The patients in IMC receive respectful, compassionate, and considerate care in a safe environment, regardless of race, gender, age, religion, disabilities, or national origin. In addition, IMC uses its architectural design to promote the healing process.

SWOT analysis is one of the most commonly used techniques in the strategic planning process. It is used to screen the internal and external environment of an organization. It consists of four dimensions (summed in its name): Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T). The first two dimensions, Strengths and Weaknesses, are part of the internal environment, and the last two dimensions, Opportunities and Threats, are part of the external environment.