Question:

You are the owner of the American-based "Chick-n-fila" fast food chain. You believe that customers in other countries would also like your food and you therefore decide to expand abroad and thus have to determine the operations strategy for your market entry. Operations strategies are developed to ensure that organisations deliver goods or services that are better, cheaper and more responsive to customer needs.

(a) Critically show the operations strategies of expanding the fast food chain in a new market.

(b) The quality cost system concept will be applied to improve productivity. Show the implication of cost of quality for this fast food chain when expanding in a new market. Use relevant examples to support your arguments.

(c) Location is always considered of particular importance in operations. Critically show four of the factors that will affect your fast food location decision.