Strategic groups and strategic characteristics, International Economics

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Strategic groups

"Strategic groups are organizations within an industry with similar strategic characteristics, following similar strategies or competing on similar bases" (Johnson & Scholes, 2002). Any projects that are different in terms of characteristics such as:

High quality of service
High technology (IMC uses the latest technology)
Size of project (IMC is one of biggest hospitals in Saudi Arabia)
Diversity of services (the hospital has many departments such as a family medical center, eye center, an advanced minimally invasive and bariatric surgery center, and a head and neck surgery department).

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