Strategic groups

       "Strategic groups are organizations within an industry with similar strategic characteristics, following similar strategies or competing on similar bases" (Johnson & Scholes, 2002). Any projects that are different in terms of characteristics such as:

• High quality of service
• High technology (IMC uses the latest technology)
• Size of project (IMC is one of biggest hospitals in Saudi Arabia)
• Diversity of services (the hospital has many departments such as a family medical center, eye center, an advanced minimally invasive and bariatric surgery center, and a head and neck surgery department).