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The Market Demand Curve
Quantity of a commodity that an individual is willing to buy at a particular price of the commodity during a specific time period, given his money income, his taste as well as prices of substitutes and complements, is called individual demand for a commodity. Total quantity that all the consumers of a commodity are willing to buy at a given price per time unit, other things remaining the same, is called market demand for commodity. Or we can say that market demand for a commodity is the sum of individual demands by all consumers (or buyers) of commodity, per time unit and at a given price, other factors remaining the same. For example suppose there are three consumers (A, B, C) of a commodity X and their individual demand at different prices is of X as given in Table below.
The last column presents market demand which is the aggregate of individual demand by three consumers at different prices.
Price of
Commodity X
(Price per unit)
Quantity of X demanded by M
Market Demand
A
B
C
10
4
2
0
6
8
12
20
16
28
36
24
44
Shifts in demand curve Shifts in the demand curve are brought about by the changes in factors like taste, prices of other related commodities, income etc other than the price
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