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Q. Show Maximum opportunity cost?
If Marton hedges all its awaited dollar income over the next year at US$1.55: £l this will make guaranteed (ignoring other sources of risk) sterling income of $7.25m/1.55 = £4.68m. If the tangible rate of exchange moved to US$l.3: £1 it would have made sterling earnings of £5.58m. This point outs an opportunity cost of hedging of £0.90m.
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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