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Role of media play in marketing mix:
A. The article discusses the market prospects for automotive technology for producing driverless cars with the potential to reduce road accidents, ease congestion and revolutionize transportation. Although an extensive consumer market for driverless cars is perhaps a decade away, the business market has already emerged. Identify the business market that you believe will develop for this technology, profiling at least two emerging segments with contrasting value propositions. Describe the value propositions and indicate what you feel are key environmental factors that may affect how this value perception evolves.
B. Take the perspective of Komatsu (a current player in some segments of this evolving market). From this perspective, develop a profile of the competition likely to emerge in each of the two segments that you identified and the likely bases on which they may compete. What are the bases on which Komatsu can create a sustainable differential advantage against these potential competitor(s)?
C. Outline the key elements of the marketing program that Komatsu should use to develop and secure their market position in their targeted segment(s). What role might the new media play in your marketing mix?
Question 1: i) What is a public good? Discuss how the free rider problem might be a problem in the provision of a public good. ii) What do we mean by ‘‘market failure''? Exp
I am zainab ali, i want help in Tax assignment.. In 2012 Joe, age 15, earned $2900 from acting and had $12,200 of interest income and $14,000 of taxable qualified dividend
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Help to do the tax return project
Hello! My name is Jeanne Lebel and I am a senior at TC Central High School. I would need somebody to interview for my final Recommendation paper, which is on the topic listed above
Your firm purchased a line of computer equipment for $1.5M four years ago. It is assigned a CCA rate of 20% and the firm has a tax rate of 35%. At the end of this year (year 4
The Madison Restaurant was formed a S corporation at the end of last year. Bob Buron, owns 60% of the stock, manages the restaurant. Ray Huges owns the remaining 40% of the stock
a. You are engineering a Leveraged-Buy-Out (LBO) of ACME Industries, an industrial bottle maker. After the LBO, the firm will be financed with 90% debt and 10% equity. Fred Farber,
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Just moved out of state. My husband works 3 part time jobs instead of one full time job. Can we deduct our moving expenses?
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