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Responsiveness - Customers Needs for a Product
How quickly the operations system reacts to changes in customer demand. This may be considered as customisation but in terms of service products, it means willingness or readiness of employees to provide service. It involves timeliness of service: mailing a transaction slip immediately, calling the customer back quickly and giving prompt service (eg setting up appointments quickly).
Question: Operations strategies are developed to ensure managers deliver goods or services that are better, cheaper and more responsive to customer needs. Comment on any three
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