Product Development And Evaluation

Processed food is gaining importance as "commercial commodity". It becomes more evident when we see the wide range  of packaged food products available in the market. Increase in popularity of processed foods can be traced to several causative factors: growing urbanization, changes in lifestyle, increasing number of nuclear families, working women and the purchasing power. Food industry in India is broadening its product range in response to emergence of wider clientele range. The industry has to cope with the competition from the multinational companies who are launching new products at regular intervals. In such a situation, the food manufacturers have to be watchful not only about maintaining and improving the quality of their products in the market but also about developing new products.  These new products shall have advantages such as offering convenience, better nutritive value, health benefit, superior sensory quality and cost effectiveness. Developmental work in  food industry is a continuous process beset with challenges. This unit  will cover important areas of product development and evaluation.