Process of pricing in maturity period, Managerial Accounting

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Q.Process of Pricing in maturity period?

Maturing periods is the third stage in the life cycle of a product. If is a stage between growth period and decline period of sales. Sometimes it is very important to see when the product is about to enter the mature state and to reduce price when the first signs appear. Appropriate price reductions should be made being independent on estimated demand elasticity.

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