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You are to write a paper analyzing an ethical issue (of your choice) in business. You are to identify the key ethical issues and argue a particular ethical position. In your argument you need to show a consciousness of ethical issues and clear understanding as to the ethical process you are using to solve the problem and identify the strengths and weaknesses of such reasoning. Please select a topic of interest or one that may be applicable to the industry in which you work.
The term paper must be a minimum of 12 pages double spaces including executive summary, body, conclusion and references. Please remember that the title page and reference page do not count towards the minimum page requirement. You are not allowed to use Wikipedia or any other encyclopaedic, web-based reference. You are allowed to use internet references, articles, company sites, etc.
Measurement of customer engagement through the feedback process helps the organization in all of the following EXCEPT- discover customer perceptions of how well the organization
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