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The resource based model identifies four criteria that firms can use to evaluate whether particular resources and capabilities are core competencies and can therefore, provide a basis for competitive advantage. Are these measures independent or interdependent? Explain, if some of these measures are interdependent, what implications does hat fact have for managers wanting ro create and sustain a competitive advantage?
2.2 "Our business model works even if all internet software is free ....... We are still selling operating systems. What does Netscape''s business model look like? Not very good."
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