According to Macintosh (2007), the greatest challenge facing modern managers is to raise the quality and productivity of service work. Or Many prominent managerial authors argue that the greatest challenge facing modern managers is to raise the quality and productivity of service work (Macintosh, 1997)

 The full details of the references should be listed alphabetically in a reference section at the end of your assignment just before your appendices. Always include reference. No assignment should ever be written without references.

Some other notes:

(i) Choose an interesting title: ‘Operations Strategy in Financial Services': the rise and rise of convenience banking. Think about it until you have come up with a title that is interesting.

(ii) Remember your literature review does not have to be enormous, but it must demonstrate your knowledge of the theory. As you have access to electronic libraries and the core learning materials, listing 6 good references should be a minimum.

(iii) If appropriate, consider the theory/models which are appropriate for your theme; describe them in summary only using suitable references and then pose and answer some of the questions listed). You may even consider it appropriate to criticise them in your conclusion / learning points summary.

(iv) Don't describe your case study in too much detail. Give the reader only sufficient detail to help them understand the key issues.

(v) Always support your sources with references. Avoid opinion or unsupported assertions

(vi) Always Include a Conclusion - your conclusion should comment on the usefulness of the theory (or otherwise) and the significance of your findings. You may even care to comment critically as to how the organisation should change and provide recommendations but this is not essential. Personal reflection is essential however.