Problem

What are important objectives of strategic management and the causes for failure t of strategic management

Objectives

1. To keep pace with the changing business environment
2. To motivate Employees
3. To strengthen the decision making process

Causes for failure

1. Fundamental premises do not hold good
2. lack of realism
3. over-ambitious young Managers management may overlook or ignore several lucrative opportunities
4. Failure in implementing the strategy effectively.
5. Inadequate experience, expertise and commitment of people.
6. Ignoring the benefits derived in the medium and long term.