Most vital factor in determining a company''s unit sales, Operation Management

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Which of the following is the most important factor in determining a company's unit sales and market share of private-label footwear in a particular geographic region?

a The length of warranties provided to private-label buyers

b The company's bid price

c The appeal of the celebrities signed to endorse the company's footwear

d The number of models/styles comprising the company's product line

e Performance/durability (P/D) ratings

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