Question 1:

"The only social responsibility of business is to increase its profits" wrote Milton Friedman, Economics Nobel prize winner, in an article in the New York Times Magazine in 1970. How far does this statement still hold true today?

Question 2:

i) Why might any PR department be really bothered about

(a) pressure groups

(b) monitoring any proposed legislation and regulations?

ii) How would you evaluate the success of any internal PR department?

Question 3:

" To get a balanced view on anything, TV interviewers should talk only to the Heads of the PR department and not to members of their organisations!" thundered Tenzing Sherpa, Editor of "Disciples of Bacchus," a reputable PR Weekly Journal, during a recent speech. Critically assess the validity of this statement.