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Question 1:
"The only social responsibility of business is to increase its profits" wrote Milton Friedman, Economics Nobel prize winner, in an article in the New York Times Magazine in 1970. How far does this statement still hold true today?
Question 2:
i) Why might any PR department be really bothered about
(a) pressure groups
(b) monitoring any proposed legislation and regulations?
ii) How would you evaluate the success of any internal PR department?
Question 3:
" To get a balanced view on anything, TV interviewers should talk only to the Heads of the PR department and not to members of their organisations!" thundered Tenzing Sherpa, Editor of "Disciples of Bacchus," a reputable PR Weekly Journal, during a recent speech. Critically assess the validity of this statement.
In the wake of the Asian financial crisis, policymakers, governments, and academics around the world are busy devising ways to reform the global financial architecture. The plethor
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The ABC corporation is contemplating purchasing a new computer system that would yield a before-tax return of 30 percent. The system depreciates at 10 percent a year. The after-tax
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The international monetary fund and the World Bank are the main lending financial institutions that give assistance to developing nations in the restoration of their economy. Wh
Q. What can we do then while aiming at the public policy? From the above, one task emerges immediately, that is of quantifying all economic and non economic effects of a certa
QUESTION 1: Assuming that you are a consultant on the ‘Light Rail' project and you are asked to forecast demand for this mode of transport. What are the forecasting techniq
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