Market testing and commercialization, Project Management

Assignment Help:

Q. Market Testing and Commercialization?

The new products are tested in  the  markets on four parameters:  trial, first purchase, adoption, frequency  and volume. This test marketing can be done on the pilot or small scale level. Once the test marketing is completed and the firm has favourable results, it is then ready to commercialize the product. The process of commercialization includes timings,  place and strategy for  marketing and distribution.

Product positioning in the  market can  determine the success or failure  of products. We have reviewed the various process involved in the new product development in our discussion above.  You will find this information useful  when you get down to developing a product.


Related Discussions:- Market testing and commercialization

What is brainstorming, Question 1: (a) Mr Dupuy, the Chaiperson of the ...

Question 1: (a) Mr Dupuy, the Chaiperson of the Rose Flower Senior Citizen Association having its seat at 30 Avenue Des Loisirs Pointes-aux-sables wishes to call a meeting of m

Woody, woody Develop a list of "Key Success Indicators" that could and shou...

woody Develop a list of "Key Success Indicators" that could and should have been measured on completion. Rank them in order of priority for this project.

Project organisational structures, Organisational Structures The projec...

Organisational Structures The project organisational structure facilitates coordination and implementation of project activities. It should be designed to include the essential

Housekeeping, what is the thumb rule to calculate the housekeeping manpower...

what is the thumb rule to calculate the housekeeping manpower requirement in office

Goals of an fms, Goals of an FMS The goal of an FMS is to produce a m...

Goals of an FMS The goal of an FMS is to produce a moderate verity of products in moderate. Flexible quantities clearly an F M S is more flexible than conventional high volum

Total quality management approach within 2jn, 2JN is a large manufacturing ...

2JN is a large manufacturing organisation which is structured with a number of supervisors every responsible for their own work production unit. Supervisors report to a team of sen

Prepare a proper memo addressed to bill, You are an accountant who has been...

You are an accountant who has been approached by two people, Bill and Steve, for some advice.  Bill and Steve are planning to open a furniture store in Toronto.  They plan to rent

Syndicate report and presentation, A 2000 word report due electronically 12...

A 2000 word report due electronically 12 pm Wednesday 13 May for those presenting findings in Week 11 or 12 pm Wednesday 20 May for those presenting findings in Week 12) This wi

Feasibility study for the exploitation of the oil reserves, Question: I...

Question: In the year 2015, the price of petrol has gone up so much that the oil reserves of the Republic of Mauritius start to look interesting to exploit. The oil reserves ar

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd