Q. Market Testing and Commercialization?

The new products are tested in  the  markets on four parameters:  trial, first purchase, adoption, frequency  and volume. This test marketing can be done on the pilot or small scale level. Once the test marketing is completed and the firm has favourable results, it is then ready to commercialize the product. The process of commercialization includes timings,  place and strategy for  marketing and distribution.

Product positioning in the  market can  determine the success or failure  of products. We have reviewed the various process involved in the new product development in our discussion above.  You will find this information useful  when you get down to developing a product.