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Q. Market Testing and Commercialization?
The new products are tested in the markets on four parameters: trial, first purchase, adoption, frequency and volume. This test marketing can be done on the pilot or small scale level. Once the test marketing is completed and the firm has favourable results, it is then ready to commercialize the product. The process of commercialization includes timings, place and strategy for marketing and distribution.
Product positioning in the market can determine the success or failure of products. We have reviewed the various process involved in the new product development in our discussion above. You will find this information useful when you get down to developing a product.
Step in Process Selection 1. Establish the process Selection: A preliminary decision regarding process can be taken from but it stand point of function, economy, appearance
Scenario: You are a member of the Project Review team for CK Software Services. At the next meeting, the team will discuss the scheduling for the new automated teller machine (ATM)
Location Models or Methods Factor rating system Factor Rating System are perhaps the most widely used of the general location techniques because they provide a mec
COMPONENTS OF PARTICIPATIVE MANAGEMENT: The involvement of staff in the decision making process of the organization and having increased awareness of the organization's purpos
Disadvantages of FMS Limited ability to adapt to changes in product Substantial preplanning and capital Tooling and fixture requirements
briefly explain turn key contract?
Explain about the Break Even Analysis. Break Even Analysis: Break even Analysis means that at some point within the operations, total revenue equivalent to total cost. Break ev
Characteristics of Process Planning Since a process is required to manufacture a product it is necessary to plan the process. Process planning comes after it has
O perating characteristic curve The operating characteristic curve for a sampling plan quantifies the risks. The OC curve for an attribute plan is a graph of the percentage de
assignment of pert and critical path method
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