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Q. Market Testing and Commercialization?
The new products are tested in the markets on four parameters: trial, first purchase, adoption, frequency and volume. This test marketing can be done on the pilot or small scale level. Once the test marketing is completed and the firm has favourable results, it is then ready to commercialize the product. The process of commercialization includes timings, place and strategy for marketing and distribution.
Product positioning in the market can determine the success or failure of products. We have reviewed the various process involved in the new product development in our discussion above. You will find this information useful when you get down to developing a product.
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Reduction in Costs : An efficient quality control system reduces the cost of production of the product due to reduction in wastage of raw materials, semi finished and finished good
Greeting, Do you use Microsoft Project Management software for project management assignments if needed
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