Market testing and commercialization, Other Management

Assignment Help:

Question:

A company faces a decision with respect to a product (code named M997) developed by one of its research laboratories. It has to decide whether to proceed to test market M997 or whether to drop it completely. It is estimated that test marketing will cost Rs100,000. Past experience indicates that only 30% of the products are successful in test market.

If M997 is successful at the test market stage then the company faces a further decision relating to the size of the plant to set up to produce M997. A small plant will cost Rs150,000 to build and produce 2,000 units a year whilst a large plant will cost Rs250,000 to build but produce 4,000 units a year.

The marketing department have estimated that there is a 40% chance that the competition will respond witha similar product and that the price per unit sold (in Rs) will be as follows: (assuming all production sold):

34_test market.png

Assuming that the life of the market for M997 is estimated to be 7 years and that the yearly plant running costs are Rs50,000 (both sizes of plant), should the company go ahead and test market M997?


Related Discussions:- Market testing and commercialization

Quotation method and tender system - acquisition, Tender System: In th...

Tender System: In the tender system, each list of books selected is sent to a number of booksellers who are requested to quote their lowest price for each book. The orders are

List the factors on which the location of an mnc depends, Question 1 When ...

Question 1 When you establish an export firm there are various regulations which have to be followed. List the steps in formation of an export import firm. Describe the procedure

Aids to searching in opac, Aids to Searching   Subject searching in OPA...

Aids to Searching   Subject searching in OPAC creates certain problems for the users. Several OPACs have been developed to ease vocabulary selection and aid in searching. When

Linear programming, a company makes two types of sofas, regula and long, at...

a company makes two types of sofas, regula and long, at two locations, one in hickory and one in lenoir. the plant in hickory has a daily operating budget of

Meaning of communication, Question 1 Communication is the lifeblood of...

Question 1 Communication is the lifeblood of a business organisation. Explain the role of communication in Business. What are the various barriers to communication? Meaning

Periodicals department, PERIODICALS DEPARTMENT: Since periodical publi...

PERIODICALS DEPARTMENT: Since periodical publications are now a major information disseminating media, the work of the Periodical Publications Section assumes great magnitude

Issues of periodicals and non-book material arrangement, Issues of Periodic...

Issues of Periodicals and Non-Book Material-Storing, Shelving and Arrangement: Most libraries have periodical collections, the current issues having to be display for browsing

Success in a global knowledge economy, A key to success in a global knowled...

A key to success in a global knowledge economy Knowledge is the key to success. Organisations have to appreciate the competitive advantage of knowledge. Knowledge acquired has

Assigning the class and book number - library classification, Assigning the...

Assigning the Class Number: Once the specific subject is formulated, assigning the correct Class Number can be done with the help of the classification scheme. But this process c

Legal aspects of health care management, 1. What is meant by the term "stan...

1. What is meant by the term "standard of care" in the context of medical liability? Provider examples as to the application of this legal term. How is this standard determined and

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd