Market segmentation analysis for an organization, finance, Other Engineering

Assignment Help:
1. Briefly explain how to conduct a market segmentation analysis for an organization.
Answer:
There are a number of ways by which the market segmentation analysis of an organization can be done and some of them are:
i. Geographic segmentation: Here the market is segmented as per the natural geographic limitations like for example for the manufacturing of yachts, a company might decide to open its workshop in a certain coastal region so that the manufacturing and shipping costs which come with the transportation of yachts can be curtailed.
ii. Customer Demographics Segmentation: This kind of segmentation is made keeping in mind the kind of product which the consumer needs, As consumers can be of different ages as well as different tastes, specific markets addressing specific kinds of consumers is greatly employed by organizations.
iii. Purchase Method Segmentation: In this the purchasing method of the consumers is taken into account and serves as a great way of refining a huge market into a segment which can be dominated by an organization.
iv. Product Type Segmentation: In this, products which can vary as per their usage are taken as specific segments, according to which an organization can target each specific product and dominate in that area.

Related Discussions:- Market segmentation analysis for an organization, finance

Fire risk assessment - fire protection engineering, What is a fire risk ass...

What is a fire risk assessment? Fire Risk Assessment (FRA) can mean different things to different people.  Here we will look at the understanding in the UK and the understandin

Small business management, Small Business Management Case. Go to the page 2...

Small Business Management Case. Go to the page 215 Kelly Grill. Three questions need to be addressed based on Ch 7. Go to www.coursesmart.com sign in user name: Waleed122@windowsli

Mass balance reactions, A continuous fractionating column separates benzene...

A continuous fractionating column separates benzene and toluene into two product streams. We were given all the mass fractions which makes this question easy because all we must ca

Engine PW4168 or PW4168A, How is the overspeed solenoid cutback valve opera...

How is the overspeed solenoid cutback valve operate when Engine overspeed happen?

Trading , how to find the net profit of given data

how to find the net profit of given data

What is networth?, What is Networth? Networth is the complete resources ...

What is Networth? Networth is the complete resources without complete obligations of an organization. Networth means equity and it is the present resources without present oblig

VLSI, what is meant by VMOS

what is meant by VMOS

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd