Market segmentation analysis for an organization, finance, Other Engineering

Assignment Help:
1. Briefly explain how to conduct a market segmentation analysis for an organization.
Answer:
There are a number of ways by which the market segmentation analysis of an organization can be done and some of them are:
i. Geographic segmentation: Here the market is segmented as per the natural geographic limitations like for example for the manufacturing of yachts, a company might decide to open its workshop in a certain coastal region so that the manufacturing and shipping costs which come with the transportation of yachts can be curtailed.
ii. Customer Demographics Segmentation: This kind of segmentation is made keeping in mind the kind of product which the consumer needs, As consumers can be of different ages as well as different tastes, specific markets addressing specific kinds of consumers is greatly employed by organizations.
iii. Purchase Method Segmentation: In this the purchasing method of the consumers is taken into account and serves as a great way of refining a huge market into a segment which can be dominated by an organization.
iv. Product Type Segmentation: In this, products which can vary as per their usage are taken as specific segments, according to which an organization can target each specific product and dominate in that area.

Related Discussions:- Market segmentation analysis for an organization, finance

Compressor damage, Compressor Damage Foreign objects often enter engine...

Compressor Damage Foreign objects often enter engine air intakes either accidentally or through carelessness. Items such as pens, pencils cigarette lighters etc. can be drawn o

Software design principles, explain the design should be traceable to the a...

explain the design should be traceable to the analysis model

Apu powerplant installation, Apu powerplant installation: The APU engin...

Apu powerplant installation: The APU engine mounts consist of a number of supports with vibration isolators fitted to the end of each support. The tubular supports are bolted

#LED MOVING DISPLAY, want a circuit manual of previous led moving dispaly

want a circuit manual of previous led moving dispaly

Aieee, aieee ka course karne ke liye kya karna padega

aieee ka course karne ke liye kya karna padega

Estimate the energy loss from the pipe per meter , A 50 cm  diameter pipeli...

A 50 cm  diameter pipeline in the Arctic Carries hot oil at 30 0 C and exposed to a surrounding temperature of -20 0 C. Special powder insulation 5 cm thick surrounds the pipe an

DBMS, why we study r architecture?

why we study r architecture?

Difference between income & expenditure statement, Difference between incom...

Difference between income & expenditure statement P&L is to be ready by the Company or Dealing Origination which evolved in Dealing of any commodity or manufacturing of completed e

Design structure matrix, what are the types of interactions in the design s...

what are the types of interactions in the design structure matrix?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd