Market segmentation analysis for an organization, finance, Other Engineering

Assignment Help:
1. Briefly explain how to conduct a market segmentation analysis for an organization.
Answer:
There are a number of ways by which the market segmentation analysis of an organization can be done and some of them are:
i. Geographic segmentation: Here the market is segmented as per the natural geographic limitations like for example for the manufacturing of yachts, a company might decide to open its workshop in a certain coastal region so that the manufacturing and shipping costs which come with the transportation of yachts can be curtailed.
ii. Customer Demographics Segmentation: This kind of segmentation is made keeping in mind the kind of product which the consumer needs, As consumers can be of different ages as well as different tastes, specific markets addressing specific kinds of consumers is greatly employed by organizations.
iii. Purchase Method Segmentation: In this the purchasing method of the consumers is taken into account and serves as a great way of refining a huge market into a segment which can be dominated by an organization.
iv. Product Type Segmentation: In this, products which can vary as per their usage are taken as specific segments, according to which an organization can target each specific product and dominate in that area.

Related Discussions:- Market segmentation analysis for an organization, finance

Fibre optics communications, explain the fibre optic communication system w...

explain the fibre optic communication system with block diagram

Financial management, Sharpe Knife Company expects sales next year to be $1...

Sharpe Knife Company expects sales next year to be $1,500,000 if the economy is strong, $800,000if the economy is steady, and $500,000if the economy willb e strong, a 50 percent pr

Semiconductor, Explain electrons and holes in quantum walls.

Explain electrons and holes in quantum walls.

Assembly buildings - fire risk assessment, Assembly buildings: Assembl...

Assembly buildings: Assembly buildings are high life risk premises.  People often very densely occupy such buildings and they do so in large numbers so they must be given good

Analog digital converter , Analog digital converter  Analog digital con...

Analog digital converter  Analog digital converter digitises the conditioned signal and presents it in a digital form, which is more convenient for long distance transmission,

Principle of means of escape - fire safety management, Principle of Means o...

Principle of Means of Escape: The means of escape with which a building is provided are simply the ways out of the building that can be safely used in the event of a fire.  It

Shell-mould casting, Shell-mould Casting is variant of the resin bonded sa...

Shell-mould Casting is variant of the resin bonded sand technique for casting steel, iron or non-ferrous alloys. The mould is made by a mixture of fine sand (100 - 150 mesh) an

Isdn, Explain the meaning of numbering and addressing in ISDN network.

Explain the meaning of numbering and addressing in ISDN network.

Small business management, Small Business Management Case. Go to the page 2...

Small Business Management Case. Go to the page 215 Kelly Grill. Three questions need to be addressed based on Ch 7. Go to www.coursesmart.com sign in user name: Waleed122@windowsli

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd