Market segmentation analysis for an organization, finance, Other Engineering

Assignment Help:
1. Briefly explain how to conduct a market segmentation analysis for an organization.
Answer:
There are a number of ways by which the market segmentation analysis of an organization can be done and some of them are:
i. Geographic segmentation: Here the market is segmented as per the natural geographic limitations like for example for the manufacturing of yachts, a company might decide to open its workshop in a certain coastal region so that the manufacturing and shipping costs which come with the transportation of yachts can be curtailed.
ii. Customer Demographics Segmentation: This kind of segmentation is made keeping in mind the kind of product which the consumer needs, As consumers can be of different ages as well as different tastes, specific markets addressing specific kinds of consumers is greatly employed by organizations.
iii. Purchase Method Segmentation: In this the purchasing method of the consumers is taken into account and serves as a great way of refining a huge market into a segment which can be dominated by an organization.
iv. Product Type Segmentation: In this, products which can vary as per their usage are taken as specific segments, according to which an organization can target each specific product and dominate in that area.

Related Discussions:- Market segmentation analysis for an organization, finance

. CFD, HOW TO MAKE ROTATING FRAME

HOW TO MAKE ROTATING FRAME

Case Let, This case has been framed in order to test the skills in evaluati...

This case has been framed in order to test the skills in evaluating a credit request and reaching a correct decision. Perluence International is large manufacturer of petroleum and

Falling weight impact testing , Drop-weight impact towers are frequently us...

Drop-weight impact towers are frequently used to generate low velocity impact damage. Typically, the falling mass will be instrumented, containing a load-cell for measuring the lo

Electromagnetic spectrum , Electromagnetic Spectrum: Visible light belo...

Electromagnetic Spectrum: Visible light belongs to a family of waves known as the electromagnetic spectrum. Other members of this family include high frequency short wavelength

Gsm alarm system with video surveillance, i am building the above mentioned...

i am building the above mentioned system and i intend using an arduino board together with the gsm shield. my problem is i don''t know if there is a way i can control a camera by p

Terrestrial telescope., how to making terrestrial tele scope an how its wor...

how to making terrestrial tele scope an how its work and formulation of terrestrial telescope

Radar systems, Radar Systems Radar is an acronym for RAdio Detection...

Radar Systems Radar is an acronym for RAdio Detection And Ranging.  A radar uses an antenna to transmit a series of electromagnetic waves or pulses, and an antenna (usual

Lock Clip Came out from Rear Brake Drum (Backplate) , A type of brake used ...

A type of brake used to keep the vehicle from rolling when it is parked. The standard Parking brake locks the rear wheels to keep the car from moving. Parking brake cable is fixed

Electrometallurgy, explain electrometallurgy for metal extraction process u...

explain electrometallurgy for metal extraction process using a schematic diagram

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd