Market segmentation analysis, Financial Accounting

Assignment Help:

Task

This task is designed to further develop your critical analysis and research skills related to the tourism or hospitality enterprise you selected for Assignment 1. You are required to undertake a Market Segmentation Analysis and prepare a Market Segmentation Strategy for your selected enterprise. You are required to critically read and contrast your findings to important theories and concepts introduced in Topic 4. This assignment will inform also inform the development of a Strategic Marketing

Instructions  

1. Market Segmentation Analysis (800 words) - prepare an analysis of the important markets for your selected enterprise using relevant segmentation methods (e.g. demographic, psychographic, geographic, benefit or behavioural characteristics)

2. Market Segmentation Strategy (700 words) - based on findings of your market segmentation analysis, determine feasible market segments for your selected enterprise. You should include a brief profile for each segment (e.g. using demographics, psychographics etc.) to clearly outline each segment you have identified as a target market.

3. Appendices - you should attach any relevant data that supports your analysis as appendices.


Related Discussions:- Market segmentation analysis

Calculate the risk premium , Question: Zelo, Inc. stock has a beta of 1...

Question: Zelo, Inc. stock has a beta of 1.23. The risk-free rate of return is 4.5% and the market rate of return is 10%. What is the amount of the risk premium on Zelo stock?

Bond Amortization, How do you show bond amortization on a spreadsheet and t...

How do you show bond amortization on a spreadsheet and then in journal entries and compute interest payments?

Define about financial gearing, Q. Define about financial gearing? As f...

Q. Define about financial gearing? As financial gearing raise the burden of interest payments increases and earnings become more volatile. Since interest payments should be met

How large would the annual cash inflow, The management of Gimenez Corporati...

The management of Gimenez Corporation is investigating an investment in equipment that would have a useful life of 7 years. The company uses a discount rate of 17% in its capital b

Estimation of current cost of debt, Q. Estimation of current cost of debt? ...

Q. Estimation of current cost of debt? The debenture will be used to estimation the current cost of debt as it is the only marketable debt. The present market value of the debe

Which actions are most likely to directly increase cash, Which of the follo...

Which of the following actions are most likely to directly increase cash as shown on a firm's balance sheet? Explain and state the assumptions that underlie your answer. 1. It i

Ticket Id - EM131058373M27, hello, i have got my answer, but i don''t know ...

hello, i have got my answer, but i don''t know the PART C why doesn''t calculate "working capital: 60000"?????? can not find match number in the solution table

our assumptions about consumer behavior, 5.    A stockholder named Sue mus...

5.    A stockholder named Sue must cast a vote for chair of the board. Sue prefers Mr. Lee to Ms. Doe, Ms. Doe to Mr. James, and Mr. James to Mr. Lee. a. Are Sue's preferences c

benefit-cost ratio, The city of Fredericton operates automobile parking fa...

The city of Fredericton operates automobile parking facilities and is evaluating a proposal to erect and operate a structure for parking in the city's downtown area. 2 designs for

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd