Problem 1

Describe the methods of environmental analysis-SWOT, PEST.

• Strength, Weakness, Opportunity, Threat
• Political, Economic, Social, Technological Environment

Problem 2

Define Branding. Discuss the merits and demerits of Branding

• Branding
• Merits
• Demerits

Problem 3

Explain the following price methods adopted:

1. Mark-up pricing policy
2. Mark-down pricing policy
3. Skimming pricing policy
4. Penetration pricing policy
5. Bait pricing policy

Problem 4

Discuss the characteristics of services (any three) and the important strategies which help in marketing of services.

• Characteristics of Services (any three)

• Strategies for marketing of services