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Laboratory Versus Field Experiments: Marketing experiments can be conducted in a laboratory or in the field. In laboratory experiments test subjects. Usually consumers are broug
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Work sampling does not involves stopwatch measurement as do many of the other techniques instead it is based on simple random sampling techniques derived from statistical sampling
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Cost of Capital: The rate of return available in the marketplace on investments comparable both in conditions of risk and other investment characteristics, such as marketabili
Cautions in collection of secondary data: Secondary data means data that are already available i ,e they refer to the data which have already been collected and analyzed by so
Control of variance: Second basic purpose of research design is the control of variance. Research design help in manipulation of experimental variables i ,e, in seeking
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