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Model of Service Quality - Customer Satisfaction Gap 1 Occurs due to management's lack of a clear understanding about how customers determine their expectations on the b
You are the Vice-President for International Development of a small U.S. pharmaceutical company (located in Emeryville, California) which specializes in the development of new medi
When a firm is able to move to an assemble- To- Order capability from a make -To- Stock approach, there can be a substantial reduction in the number of things that must be tracked
How might businesses use the Internet to identify untapped customer needs through open innovation? What do you see as the major advantages and disadvantages of the open innovation
What is Customer Relationship Management? Describe the four-step framework for one-to-one marketing that can be adapted to CUSTOMER RELATIONSHIP MANAGEMENT marketing?
Some HPT practicioners believe that the analysis phase in an HPT project is the most important. Do you agree? Why?
What do you understand by “line balancing”? What happens if balance doesn’t exist?
1. The chapter mentions the theory of transaction cost analysis (TCA). What role does TCA play in the decision to use a company sales force rather than independent manufacturers' a
n the table given below the Distribution Manager is expected to service these DCs as per the demands placed. If the actual sales after completing week one is as follows, what would
Describe some of the challenges of implementing a continuity strategy for an organization. How would you overcome these challenges? What risks do you run by not implementing
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