Linking Strategic Organizational Initiatives to Purpose, Mission, and Vision

Select an existing business that is entering into a new or emerging market for that company. You may also use your own company. Consider how the organization's purpose, mission, vision, and objectives are linked to recent strategic decision making.

Prepare information on:

• The organization's purpose, mission, vision and strategic objectives
• A recent strategic decision
• Your analysis of what led to the strategic decision (please consider fiscal, market-based and other factors in your analysis)
• How that strategic decision aligns or does not align with the organization's purpose, mission, vision and strategic objectives