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Revenue: Revenue is how much a company receives in income when making sales. Revenue increased from 2011 to 2012 by 14.5%. This is great considering poor economic conditions.
Gross Profit: Gross profit is how much net profit a company makes after subtracting the cost of goods from revenue. The gross profit is a large amount of the sales revenue and stays consistent throughout the last three years (41%). This means Coach is making more of a profit from sales rather than to make the product itself.
SG & A[1] Expenses: SG&A Expenses are made up of direct and indirect expenses. SG&A expenses seem to be a large part of the sales revenue, which can be problematic; however, it remains stable throughout the last three years. The stability means that Coach's management is keeping tight control over how much SG&A expenses are used.Operating Income (EBIT[2]): Is pretty stable at 31-32% over the three years. This helps to understand whether the company is operating efficiently, which Coach seems to be based on their stable numbers. Operating Income (EBIT[3]): Increased a percentage each year going from 20%-22% throughout the three years. It seems to be relatively unstable based upon the trend.
In the end, based on the income statement information, Coach has been thriving even with the poor economic conditions.
[1] SG&A = Selling, General, and Administrative Expenses.
[2] EBIT = Earnings Before Interest and Taxes.
[3] EBIT = Earnings Before Interest and Taxes.
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