How much a social cause marketing can affect decision-making, Operation Management

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Read the case study Product RED.

From the case study, discuss the reason of REDs success and its impact on consumer marketing. Include in your answer other companies that have been successful selling social causes or cause-related merchandise.

Discuss how too much social cause marketing can affect consumers decision-making process and post-purchase behavior. Include in your answer companies that have oversaturated the cause-related marketing and your opinion of the effects on long-term sales.

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