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Imagine you are a marketing consultant brought in to help a company who has a product that is so successful they cannot keep up with customer demand.
What questions would you ask and what suggestions would you offer for handling this problem/opportunity?
Include in your discussion a statement on opportunities for integrating with other businesses (creating channel relationships) and for managing supply chain and logistics to keep up with demand and still maintain a high standard of quality for the product.
You have been working for some time at UMUC Pizza, a pizza restaurant located near the UMUC campus. The owner, Bill, is very interested in expanding his successful business. He h
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