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Question 1:
(a) Compare and contrast the traditional value chain configuration with that of the value shop. Give appropriate examples to illustrate your answer.
(b) Given that the Internet can shrink information asymmetry, explain how does this property impact on the value chain and value shop configurations?
Question 2:
Amazon.com's vision is to build "the earth's most customer-centric company"
(a) Using Amazon.com, or any other appropriate company, as a model, explain how the Internet enables a company to adopt more customer centric marketing techniques.
(b) Describe how can the Internet be used as a business intelligence tool?
Hindustan foods a leading manufacturer of food products, recorded sales of Rs 445.6 crores and a net income of Rs 54.57 crores in 2003. The company manufactured fruitcakes, cookies
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Existing machine Purchased 3 years ago Cost=22,000 Installation= 3000 Depreciation=3 years using the MACRS - 5 year Recovery schedule Current market value=10,000
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Question 1 Explain any five factors behind the change of Indian retail industry Question 2 Explain meaning of market segmentation along with benefits of segmentation Ques
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