Group discussion - type of qualitative method, Management Theories

Assignment Help:

Group Discussion:

The second qualitative methods mentioned above is group discussions (Also referred to as focus groups). In this types of research method the researcher can get together with several respondents at the same time and initiate a discussion on a certain topic. The opinion of the respondents are considered as information and analyzed later on. This method differs from other methods such as in depth interviews in the sense that here the interaction is not only between the interviewer and the respondent but also among the respondents. It is also considered as a relatively cheap and convenient way of gathering information from several respondents in a short time.

Here we should be aware of the influence that the group itself will have on the discussion and information that is exchanged. The discussion is influenced by the size of the group its composition, the personalities of the people of the people involved the roles they are asked to play the physical and geographical arrangement of the meeting and the chemistry between the interviewer and the group or individuals. It is thus apparent that information gathers by this method will be different from information gathered through historical review and case studies. However this methods is widely used in some research cultures for example in the U K this methods is so widely used that it is regarded as synonymous with qualitative research. In our opinion however the case study methods( also called in depth interviews) is becoming extremely popular in business studies.


Related Discussions:- Group discussion - type of qualitative method

Circulation work , CIRCULATION WORK -OBJECTIVES Lending documents for...

CIRCULATION WORK -OBJECTIVES Lending documents for home reading is a normal, regular and on-going activity of most modern service libraries. When hundreds and thousands of do

What was the resolutions of international organizations, What was the Resol...

What was the Resolutions of International Organizations Resolutions of International Organizations are argued to be a new source of international law, although, the ICJ Statute

Test for protein, is protein necessary for photosynthesis

is protein necessary for photosynthesis

Define decision making, Q. Define: Decision Making Decision making enga...

Q. Define: Decision Making Decision making engages selection of best course of action among different alternatives courses of action.

Operation Management, What are the advantages of effiecient operation manag...

What are the advantages of effiecient operation management

Business ethics, utilitarian, deontological, and virtue-based approaches to...

utilitarian, deontological, and virtue-based approaches to ethics. What are the strengths and weaknesses of each?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd