Group discussion - type of qualitative method, Management Theories

Assignment Help:

Group Discussion:

The second qualitative methods mentioned above is group discussions (Also referred to as focus groups). In this types of research method the researcher can get together with several respondents at the same time and initiate a discussion on a certain topic. The opinion of the respondents are considered as information and analyzed later on. This method differs from other methods such as in depth interviews in the sense that here the interaction is not only between the interviewer and the respondent but also among the respondents. It is also considered as a relatively cheap and convenient way of gathering information from several respondents in a short time.

Here we should be aware of the influence that the group itself will have on the discussion and information that is exchanged. The discussion is influenced by the size of the group its composition, the personalities of the people of the people involved the roles they are asked to play the physical and geographical arrangement of the meeting and the chemistry between the interviewer and the group or individuals. It is thus apparent that information gathers by this method will be different from information gathered through historical review and case studies. However this methods is widely used in some research cultures for example in the U K this methods is so widely used that it is regarded as synonymous with qualitative research. In our opinion however the case study methods( also called in depth interviews) is becoming extremely popular in business studies.


Related Discussions:- Group discussion - type of qualitative method

Hrm, concept,prospective and importance of hrm in a growing organization?

concept,prospective and importance of hrm in a growing organization?

ERP in Production Plannong And Control, how it would help full ERP in prodc...

how it would help full ERP in prodction planning and control

Small business management, how to calculate,ratio and break-even point in o...

how to calculate,ratio and break-even point in one report

Defnitions of enviornment-oriented, DEFNITIONS of ENVIORNMENT-ORIENTED ...

DEFNITIONS of ENVIORNMENT-ORIENTED  The accomplishment of work has a great concern with a proper environment in an organization. Managers have the responsibility to make and m

Cost of debt and equity and plus pricing, Cost of Debt: The interest r...

Cost of Debt: The interest rate or rates charged to organizations by its lenders for use of the capital. Cost of Equity: The rate of return needs by organizations

Transformational leadership of management , Westerners really need to be aw...

Westerners really need to be aware of when they deal with Japanese business people because Japanese people are quite westernized. Japanese management believes in social events and

Data classified by their nature, Data Classified by Their Nature: The ...

Data Classified by Their Nature: The nature of data may be classified according to various categories. Facts knowledge opinion intention motivation and behaviour. a. Facts

What is the impact of celebrity endorsement, What is the impact of celebrit...

What is the impact of celebrity endorsement and event sponsorship on pre-purchase evaluation by customers? Appropriate data             To find out the answer of this researc

Importance of management, Importance of management: 1. It will be all c...

Importance of management: 1. It will be all confusion and no body will know what to do and when to do . It is management which guides and controls the activities of man power f

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd