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Global Supply Chain Issues
Global supply chains bring problems of their own. As companies begin to apply organisational efficiencies achieved in their home markets to overseas markets, they encounter difficulties. Here are a few issues to consider:
Supply chain versus supply chain
'The battle taking place in today's market is no longer company against company,' says Lou Unkeles, senior director of applications marketing at Oracle. 'What we're seeing now is supply chain competing against supply chain.'
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Why do successful firms conduct marketing research for their product and services?
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A wealthy farmer owns fifty acres of land. He is going to plant each acre with sugarcane or corn. Each acre planted with sugarcane yields Rs 16,000 profit; each with corn yields Rs
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