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Generic Operational Strategies - Operation Strategy
Porter (1985) presented five basic generic strategies for business:
1. Cost efficiency - low cost leadership strategy
2. Differentiation strategy - be different from the competition in at least one key aspect of the buyers purchasing criteria
3. Focus on a particular market segment strategy - be the best in the market in which you specialise
4. A quality strategy - be a quality leader and have an innovation strategy - be the leader on product characteristics - usually through technological innovation.
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