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Functions of communication:
Broldly the main role of communication in a social system is : Receiving and conveying.information which may be facts, messages or opnions; this may take place in discourses, debates or discussions.
Motivating a person receiving the message, whether through an individual or through a medium of mass communication like radio, television, newspapess/journals, books or films, towards a course of action.
This can extend from adopting a method of family planning, changing one's food habits, to working for a social or political cause. Providing education and culture; from a class-room situation where knowledge and skills may be imparted, to dissemination of cultural heritage and values as well as cultivation of artistic interests. Entertaining, whether for personal or collective enjoyment through public music, drama or sports. Influencing opinion to serve certain economic or political interests. These are some broad functions of communication. Most of our activities fall under one category or another.
Role of communication in cultural understanding: In the area of cultural promotion, communication media can be used to meet the two fundamental needs. Firstly, the media like
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