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Factors Shifting Demand Curve:
Factors Changing
Demand
Effect on
Direction of Shift in Demand Curve
Effect on Equilibrium Price
Effect on Equilibrium Quantity
Increase in income
(normal good)
Increase
Rightward
Decrease in
income(normal good)
Decrease
Leftward
(inferior good)
income(inferior good)
Increase in price of
Substitute
Decrease in price of
substitute
complement
Increase in taste and
preference for good
Decrease in taste and
Increase in number of
consumers
Decrease in number of
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