Factors for plant location choice - proximity to market, Operation Management

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Factors for plant Location choice - Proximity to Market

Organization s may choose to locate facilities close to their market, not merely to minimize transportation costs, but to provide a better service. The closer the plant of  facilities are to  the consumer, the easier it is to provide just in time delivery to respond to  changes in demand  and to  react to field or service problems. Customer based services such as retaliators, health care theatres and restaurants clearly must be located close to the market.


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