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Factors for plant Location choice - Proximity to Market
Organization s may choose to locate facilities close to their market, not merely to minimize transportation costs, but to provide a better service. The closer the plant of facilities are to the consumer, the easier it is to provide just in time delivery to respond to changes in demand and to react to field or service problems. Customer based services such as retaliators, health care theatres and restaurants clearly must be located close to the market.
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